Startup Services

We join forces with pioneering entrepreneurs committed to deviating our economy onto a positive path with circular and regenerative businesses.

We work in close, transparent collaboration with teams to focus efforts and help you move from fringe to mainstream.

Market Results

    • Clarify your market positioning and value proposition

    • Define a strategic & operational sales strategy

    • Strengthen your go-to-market through target segmentation 

    • Build a thought leadership & editorial strategy to educate your stakeholders around your vision & value prop

    • Build an impactful strategic narrative that will infuse your entire company from internal culture to partnerships

Deeper Impact

    • Clarify & strengthen a holistic scalable impact roadmap

    • Measure your carbon, biodiversity, water & social impact and pave the way towards impact certification

    • Define clear impact KPIs for your team and investors

    • Launch transformative partnerships for R&D and systemic impact

    • Better tell your story to lead with impact and attract mission-driven investors & corporates

Strategic Corporate Partnerships

    • Better segment your corporate audience, based on needs, behaviors and readiness.

    • Understand key unlockers to successfully integrate complex supply chains

    • Understand & influence corporate procurement strategy

    • Identify & secure transformative partnerships to scale production

We are proud to support pioneers

  • Soil Capital

  • Power of Moss

  • Eclo

  • Malakio

  • Nasekomo

  • Green Creative

  • Pimpant

  • Terrio

  • Safety Net Tech

  • Infinite Roots

  • Ostrea

  • “Working with Standard Deviation has enabled us to truly scale up and become a market-leading solution. Strategy, launching new initiatives, employee commitment - the team provides us with real marketing expertise, while offering the agility and level of execution we need.”

    Lucile Noury, Co-founder & CEO, Green Creative

  • “Standard Deviation helped us reframe our environmental impact, from cost to tools. It changed the way we look at impact and it’s made an everyday difference to our language and practice.”

    Dan Watson, Co-founder & CEO of SafetyNetTech

  • “We probably wouldn’t have gone up to the first mile of our supply chain, initiating transformative collaborations with our sourcing partners and manufacturers from day 1, if it weren’t for Standard Deviation’s push to challenge our vision beyond sustainability. Their expertise and input was critical in the first days of Eclo.”

    Priscille Charton, Co-founder & CEO, Eclo

Are you an entrepreneur fighting business as usual? Let’s join forces.